NZCA Lines - Pure Luxury - New Hot Pink LP
Format: New & Sealed Hot Pink LP Label: Memphis Industries Cat. No. MI0603LP Barcode: (stickered) 5056340101292 Released: 10/07/2020
Limited Edition Hot Pink Vinyl includes download code.
NZCA Lines, aka producer and multi-instrumentalist, Michael Lovett, releases his new album Pure Luxury via Memphis Industries. His first album since 2016’s Infinite Summer, it’s funk filled and frenetic, fizzing with electricity and teeming with invention.
Written and produced almost entirely by Lovett, yet featuring a wide range of collaborators, Pure Luxury revels in both the insular – the sound of one man processing anxiety-inducing world events - and the communal. It is a record of diverse styles, voices and textures, expanding the musical universe of Lovett’s previous albums whilst cementing his own playful voice with an inescapable sense of joy and excitement.
Tired of the now over-familiar sound of Big Analog Synths and words like glacial, austere, and wistful, he set out with one clear intention: to be Extra. Extra is the governing musical direction on Pure Luxury, accepting that we live in a world of dwindling attention spans whilst acknowledging that traditional notions of accessible musical form are fast becoming irrelevant in a world of online streaming.
The notion of being Extra is perhaps best encapsulated by the frenetic title track. Written in New York during a freak February heatwave, Pure Luxury is a response to the notions of luxury, status, and the insanity of pursuing material wealth in the face of environmental catastrophe. Lovett takes us on a technicolour joyride dripping with sarcasm, a hyped-up version of 21st century excess where gold trim hides rotten plywood facades, muscle cars are bought with credit cards and barbed wire fences separate luxury resorts from the slums beyond their walls.
Indeed, perhaps that’s what we need most when the world seems to be falling apart. Tomorrow might be scaring the hell out of us, but, as Lovett reminds us on the album’s closing track, “Tonight is all that really matters, as long as we keep dancing”.